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Of course, there are exceptions in which people have met their soulmates on Tinder and got hitched.

Akshay says Truematch takes its users’ data seriously.

“The major learning about the Indian market is that even though there is a good traction for dating apps, they really aren’t for marriage; they’re more casual,” says Akshay.

In India, marriage has never been just about two individuals who meet, date, and plan a marriage.

For instance, new and established players all are entering the online match making industry now, recently, social media giant Facebook too announced its plans for an online dating service.

There is no in-between option — a cool dating-cum-matchmaking platform — and that’s the sweet spot which Truematch has picked.Being bootstrapped in the face of well-funded startups like Tinder, Truly Madly, Aisle, in the online dating sector, the startup could not do well in terms of sustenance, but what it did do well was learn the pulse of the market.