Sexy fake chat
We have to be entertaining to get our message across, but some doctors can really take this out of whack.
Like that one surgeon who wore sunglasses and took a good five to 10 minutes to choreograph a video with someone asleep under anesthesia.
While it likely will be a hit with kids who crave quick drama in the fraught format of text messages and might inspire a few to write their own stories, the content isn't the kind of quality writing you want beginning writers (or readers) to emulate.Some of the higher-ups — you know, the gray-haired, older surgeons — they were kind of jokingly criticizing it.Within a year or two, they were asking me, “How do you do it?So now if I have an important message — if I went to a meeting, or if I was doing an academy talk — I’ll insert a picture of a butt that I worked on as the cover photo. So it’s really about finding the right balance between entertainment, education, and advertising? I sometimes use the example of an airline safety video.
There’s nothing more serious than death from an airplane crash, but to get the passengers’ attention, the airlines have to use entertainment, dancing videos, rap, cartoons, etc.
The point is of having an Instagram page is to educate people, but when it comes to medicine and surgery, we have to work hard to keep their interest.