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Men’s preferences (in order) were: commitment, attractiveness, social skills, resources and sexiness.
There was no significant difference between the sexes in respect of commitment, which was “the common overriding preference”, and interestingly, sexiness scored low for both sexes.More pronoun use is associated with greater immediacy and involvement with a reader or topic.The vocabulary and semantics of online dating ads have not yet been investigated.Academic research into the language of online dating ads is still scarce.
In Computer-Mediated Communication research, previous analysis of personal pronoun usage (Sherblom 1990; Witt 2004; Walther 2007) has been reported.
Also, their method of investigation was based on subjective manual rating of the appeal of the collected Lonely Hearts advertisements to 200 male and female university students, while we use a corpus processing software tool for linguistic analysis with the aim of producing more objective quantitative results.