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“The ethos there is that if people want to date, it shouldn’t be in the hands of another person,” says Sharp.
It’s these sorts of features that really stand to differentiate Facebook Dating from competitors.
The first, called Second Look, allows users to re-review someone they previously said they weren't interested in.
(Paid Tinder users are similarly able to undo their last left swipe.) The second feature allows users to pause their Facebook Dating profile if, say, they want to take a break from the service, or are in an exclusive relationship and no longer looking to meet other people.
The service was first announced at the annual F8 conference in May this year, and will likely be available in other locations in the future.
For now, users aged 18 and older in Colombia will be able to create dating profiles and, once those reach a critical mass, find some matches.
The rest of this story outlines Facebook Dating's existing features as they were launched in Colombia.
Facebook begins publicly testing its online-dating product, called Dating, in Colombia today.
In other words, you can expect to find exactly zero swiping.
Currently, there are 20 questions to choose from, like “What does the perfect day look like? Once your profile is set, Facebook will use a unique algorithm to match you with potential dates, based on factors like things you have in common and mutual friends.
You won’t see anyone you’re already friends with on Facebook, nor will you see people you’ve blocked.
Like other dating apps, you can also choose only to match with people who live nearby, have children, share the same religion, or fit into a specific age or height bracket.“We’re trying to connect people that are open to getting to know each other in the future,” says Nathan Sharp, a product manager at Facebook.
“It’s all about opting-in and making sure that people are really intentional.”As part of that mentality, Facebook Dating doesn’t have a right-or-left swiping mechanism.You can also specify your height, religion, job title, where you work, where you went to school, and whether you have children.