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One study of online daters found that most viewed each other as similar, and liked each other less, after than before their offline dates (Norton et al., 2007).The sites can put too much focus on physical attractiveness.Having no choices can lead to misery, but too many options can overwhelm and lead you to worry that you’ve chosen wrong.You can feel confident in your decision about which car to buy when there are only three under consideration, but if there are hundreds, you’ll constantly second-guess yourself and wonder if you could have done better.
This suggests that online dating sites don’t facilitate slowly finding love the way that we often do offline. As mentioned earlier, those who are introverted or shy may find online dating more palatable than other ways of looking for love. I've had more than a few claim to love physical fitness and healthy eating, only to confess upon meeting, at which point it becomes obvious, that they actually do neither.
But this also creates pressure quickly to turn your online connection into something romantic, rather than letting romantic feelings develop more slowly.
When you meet someone in the context of an online dating site, the stage is set to look for an immediate romantic connection— and to abandon the effort if there’s no spark.
But this can also lead you to pass up on potential dates because with all those options, you can't help but think, "There must be someone better out there." Online dating sites can thus foster an attitude in which potential mates are objectified like products on a store shelf, rather than people (Finkel et al., 2012). Online profiles are missing vital information you can only glean in person (Finkel et al., 2012), so it can be difficult to know if you’re really compatible with someone based solely on what they have shared on a dating site.
Research shows that people spend their time on dating sites searching criteria such as income and education, and physical attributes like height and body type, when what they need is information about the actual experience of interacting with and getting to know the person on the other end of the profile (Frost et al., 2008).
Pros: Access to more people and more types of people.