Using Optimizely, Kerstin decided to A/B test this feedback.She designed a radically different test landing page didn’t include a call to action to sign up directly.Instead, it tried to engage users by giving them many more options to find singles in addition to the one from the ad.She added a search bar, headshots of other singles you might be interested in, a headline explaining what Soulmates is, and quotes from other couples who met on Soulmates.But knowing what doesn’t work can been just as informative as knowing what does work.See what else The Guardian tested and get the full story of what they learned by downloading the customer story.“This is one of the reasons website testing has become an important discipline for us, in an effort to make the website better.” the Guardian homepage they are taken to a landing page profile for the person pictured in the ad.” src=”https://blog.optimizely.com/wp-content/uploads/2013/10/Soulmates-ad1.png” width=”273″ height=”312″ / Launched in 2004, Soulmates monetizes via paid monthly subscriptions.When Kerstin started hypothesizing ways to increase registrations to the site, she saw that part of the puzzle was already solved—traffic.
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