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These numbers may pale in comparison to major markets such as the US, where dating apps expect to generate at least 0 million in 2018.
Primarily because, Indians, for now, are happy to consume free online products but seriously hesitant when subscriptionbased payment models are thrown up.
We noticed that if a girl, however, messages him back, the user tends to stay there for at least seven months.” This is also why dating apps invest heavily in their in-app messenger feature.
Until, of course, things go offline or most often to platforms like Whats App or Instagram.
Navin Honagudi, managing director, Kae Capital, that backed Truly Madly, admits there was doubt in 2014 when the Indian market hadn’t matured.
“Questions were raised around adoption and monetisation. So, after their growth phase, dating apps have to seriously think of premium monetisation,” he says.
i Crushi Flush owes 65% of its traffic volumes to tier II towns like Ludhiana, Surat and Indore.
“Tinder is a tier I phenomenon, whereas we have penetrated beyond the big cities,” says Amit Vora of i Crushi Flush.
Bhatia says, “If a guy gets a match, that is, a girl has liked him back, there’s a sense of hope that makes him stay on the platform for at least three months.
Happn is focusing on Hyderabad, Pune, Jaipur and Lucknow beyond the big cities.