Dating service pdf
Under this metaphor, members of a given service can both "shop" for potential relationship partners and "sell" themselves in hopes of finding a successful match.
At the end of November 2004, there were 844 lifestyle and dating sites, a 38% increase since the start of the year, according to Hitwise Inc.
Members can constrain their interactions to the online space, or they can arrange a date to meet in person.
Such sites earn revenue from a mix of advertising and sale of additional options.
Because online dating takes place in virtual space, it is possible for profile information to be misrepresented or falsified.