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Tinder was launched in 2012 within startup incubator Hatch Labs, and both attended the University of Southern California and became online entrepreneurs at the same time.Rad has said the impetus for Tinder's creation was his observation that "no matter who you are, you feel more comfortable approaching somebody if you know they want you to approach them." He believed a "double opt-in" system could be created to potentially alleviate the stress of meeting new people.Based on the results of potential candidates, the app allows the user to anonymously like another user by swiping right or pass by swiping left on them.If two users like each other it then results in a "match" and they are able to chat within the app.Tinder is a location-based social search mobile app and Web application most often used as a dating service, that allows users to use a swiping motion to like (swipe right) or dislike (swipe left) other users, and allows users to chat if both parties like each other (a “match”).
Tinder claims its users can receive up to ten times as many profile views as usual while Boost is active. Non-subscribers and Tinder Plus subscribers who want more Boosts can purchase additional Boost actions.
Tinder has stated that Super Likes make it three times more likely for users to match than standard right swipes.